Delivering real value
One of the ‘original’ digital channels, email marketing continues to deliver one of the highest returns on spend for businesses of all sizes.
Usually the preferred method of communication for customers, email offers businesses a vital way to keep in touch at each stage of the customer lifecycle. Whether you need to nurture a prospect, drive direct conversions, or simply want to delight your existing customer base, a great email strategy can offer tangible results at a relatively small cost.
The crux of a great email marketing strategy is sending the right message, to the right segment, at the right time – whether that’s for ‘business as usual’ sends, or for automatic sends. I can help you shape and / or deliver an effective email strategy. I can help you follow best practices, whilst discovering fresh insights into your audience through testing.
I have ten years’ experience of optimising email activity across a variety of B2B and B2C email databases. These have ranged from just a few thousand contacts, up to one million contacts. I have worked with the majority of email service providers (ESPs), including Mailchimp, Constant Contact, Salesforce (formerly Exact Target), Hubspot and Silverpop.
Please find below some of the key areas within email marketing I can assist with.
Email Marketing Services
Some of the ways I can support your email marketing efforts, ranging from ad hoc assistance to full management of your campaigns.
Email Design & Build
I can dive straight in to create designs that follow best practice, help you hit your objectives, and can be used for future sends.
Testing & Segmentation
If you’re sending the same email to your whole database, you may be missing a trick. I’ll help you explore the many benefits of segmentation.
Take the strain off your ‘business as usual’ emails. Automated sends should be a key consideration for your email marketing strategy.
List Health & Growth
A healthy list is a happy list. It can be the difference between emails being received by your customers and not. I can help you grow your list too!
Are you lacking the time or resource to write your email campaigns? I can provide punchy copy that drives clicks and conversions.
Reporting & Analysis
Need help evaluting performance? Not sure which metrics really count? I can help you make informed decisions using your data.